Young, white, straight, healthy, and attractive … Ever since the advent of the modern illustrated poster around 1900, the human body has been a popular subject. Its representation mostly follows the rules of the market, where advertising is dominated by stereotypes of a supposedly successful life. How do such images shape our perception of ourselves and the world? And are there effective counterstrategies? In the context of current debates on gender and race, as well as on body optimization and media self-staging, the exhibition questions the body images propagated by our visual culture. Posters from the museum collection meet up with artworks and everyday objects to prompt a multifaceted examination of the body in its cultural, social, and political dimensions.

Note: The exhibition invites viewers to engage critically with historical and contemporary representations of the body. In this context, racist, sexist and otherwise discriminatory images and objects are shown that have shaped our everyday culture and that continue to do so. They may be distressing to some viewers. We recommend that children be accompanied.

The museum of
Zurich University of the Arts

Plan your visit Groups Children & co Schools Above 16 Inclusive Museum für Gestaltung Zürich Ausstellungsstrasse 60
8005 Zurich

Tuesday–Sunday 10am–5pm
Thursday 10am–8pm
Monday closed Museum für Gestaltung Zürich Toni-Areal, Pfingstweidstrasse 96
8005 Zurich

Tuesday–Sunday 10am–5pm
Thursday 10am–8pm
Monday closed